Sherill Towner from Australian skincare company Dr LeWinn's says men have four main skin concerns:

1. Irritation, sensitivity and dehydration due to regular shaving.
2. Sun-damaged skin and puffiness under the eyes.
3. Pimples and acne.
4. Lines and wrinkles.

Here's the basic kit he needs to keep his skin looking good:

A good razor
The latest is the Schick Quattro Titanium Freestyle $15.95. It's a four-blade razor with an edging blade for removing hair from those hard-to-reach places or, if he fancies a bit of designer stubble, he can flip it over to use the battery-powered trimmer at the other end.

A decent shaving foam
Nutrimetrics' new men's skincare range includes this Anti-Irritation Shave Foam $24. It's alcohol-free so it's non-drying, and it softens even the heaviest beards. For your local Nutrimetrics consultant, freephone 0800 403 503.

An after-shave fluid
Dr LeWinn's has formulated a complete men's skincare range based on natural brown and red algae known for its soothing properties. I reckon the star product is this calming and hydrating After Shave Fluid $34.95 that helps treat small cuts and shaving irritation.

A good moisturiser
Even if he won't buy into the full skincare range of exfoliator, cleanser etc, make sure he moisturises. The L'Oréal Paris Men Expert range has products to suit every age group. Their new Hydra Energetic Turbo Booster $25.99 is great for younger skin and, if he's in his forties, steer him towards Wrinkle De-Crease $21.99.