Moisturiser is your skin’s best friend
THE MYTH…
Drinking water hydrates the skin. It’s important to hydrate the body with water but the skin needs a protective barrier to trap water and maintain moisture levels. That’s what will help it look plumper and more radiant.
THE TRUTH...
Nothing keeps wrinkles at bay better than moisturiser. Women with well-hydrated faces develop wrinkles more slowly than those with dry skin – it’s official. In an eight-year study of 122 women, funded by Olay, skin experts found that for a typical 28-year-old woman with a dry complexion, her wrinkles will have increased by a whopping 52% by the time she reaches 36. But the same woman’s wrinkles would have increased by only 22% if she’d had well-hydrated skin.
THE SOLUTION…
Protect and moisturise your skin. Sun exposure damages the skin’s natural barrier as free radicals attack it, creating tiny holes that allow moisture to escape. This causes skin to become dehydrated, thinner and flaky. So slowing the wrinkling process can be as simple as using a good quality sunscreen and moisturiser every day,whatever your skin type. Exfoliating to help cell turnover gives extra benefits. Any extra anti-ageing ingredients in the product are just icing on the cake. Moisturising is a fast, simple way to ensure expression wrinkles – the ones that appear when your facecreases up in a smile or frown – won’t turn into permanent wrinkles anywhere near asquickly. The earlier you start, the better!
Moisturiser tips
- The majority of moisturisers are emulsions of oil and water. Don’t store them in hot, sunny places or these two ingredients will separate, leaving a product that’s oily on the top and gooey on the bottom.
- Use any skin product within three months of opening because when you start touching it, letting in air and light, it begins to deteriorate.
- After menopause, you’ll need a richer moisturiser as a decrease in natural sebum leads to drier skin.
- Moisturise the skin on your body too. It may not wrinkle as fast as your face, but it still shows signs of ageing and loves daily hydration
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